Disney, General Mills Launch 'Loki Charms,' Sell Out Immediately

Lucky Charms cereal has gotten a Marvel rebrand.

License Global, Content Editor

June 18, 2021

1 Min Read
LokiCharms.png

Disney and General Mills have teamed up to create a cereal in honor of the Marvel character Loki.

The cereal, a rebrand of Lucky Charms, is called "Loki Charms" and celebrates the new "Loki" Disney+ series.

The special-edition boxes sold out instantly on the website made for the cereal, https://mischievouslydelicious.com/.

Marvel's new show "Loki" is streaming now on Disney+.

Read more about:

DisneyGeneral MillsMarvel

About the Author

License Global

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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