October 9, 2023
Fresh Del Monte has announced the extension of its collaboration with “Miraculous” for a limited-edition promotion for its Kiwi Origin South Europe campaign.
With a mission to encourage children to consume more fruits and vegetables daily, the Del Monte x “Miraculous” partnership initially launched this summer with superheroes Ladybug and Cat Noir from the global TV series “Miraculous – Tales of Ladybug and Cat Noir” featured on packaged goods and fresh fruits including pineapples and bananas. The new limited promotion extends the collaboration in celebration of the authentic taste and superior quality of kiwi fruit exclusively from the European region in three different pulps: green, gold and red. Ladybug and Cat Noir are featured on the eco-friendly paper packaging of the kiwis, which will be available this month.
License Global recently delved deeper inside ZAG’S ‘Miraculous’ universe, as the animation brand continues to span series, film, merchandise and location-based experiences.
"Del Monte Kiwis from Southern Europe are well known for their sweet and flavorful taste, due to the richness of the European soils where they are grown – they come from Italy, Portugal, Spain, France and Greece,” says Marina Bastianelli, director kiwi program and diversification, Italy and Greece, Del Monte. “In short, they will not have to travel around the world before they reach your tables! Del Monte's passion and dedication to producing high-quality kiwi fruit results in delicious and nutritious fruits that are appreciated by young and old alike."“We are always looking for ways to encourage ‘Miraculous’ fans to make healthy food choices, and our collaboration with Del Monte has proven to be a big hit with children and their families across Europe,” says Hyde Schram, head, global brand partnerships, licensing, collaborations, promotions, gaming and experiential, ZAG. “Now our ‘Miraculous’ fans can enjoy seeing their favorite superheroes on these super sweet kiwis, a great addition to any fruit salad or smoothie, or simply cut in half to be enjoyed with a spoon.”
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