New range includes gin and vodka.

License Global

December 13, 2022

2 Min Read
Pan Am-branded gin and vodka alongside the giftbox.
Pan Am-branded gin and vodka alongside the giftbox.Corxons

Croxsons and distillers, Silent Pool, have worked together on a throwback to the ‘60s by producing Pan Am-branded spirits. The range, which includes gin and vodka, comes in 700ml and liter sizes. A gift box is also available containing two-liter bottles.

Pan Am (Pan American Airways) and its branding are indentified by its famous blue globe logo, first-class service, jet-set style, white-capped pilots and blue-uniformed stewardesses. The airline is one of the most recognizable cultural icons of the 20th century.

The inspiration behind Silent Pool’s release came from its founder and managing director, Ian McCulloch, whose father worked for Pan Am for 30 years.  

“Alongside the family connection to Pan Am, we are taking the glory years of the ‘60s as our inspiration – a decade of rapid change and optimism,” says McCulloch. “The days of the Beatles, men landing on the moon, vibrant fashion – a bygone era that is steeped in nostalgia. It therefore made sense to bring this new brand to market in a different way, by connecting consumers to the past in a contemporary way. The range looks great and my thanks as ever to Croxsons – they are a great business partner.”  

“As ever, working alongside Ian and the team at Silent Pool Distillers is a pleasure,” says Tim Croxson, chief executive officer, Croxsons. “The Spirit of Pan Am concept is a really imaginative take on a truly iconic brand and the spirits look first-class. I’m sure that they will be highly successful, particularly in key U.S. airports, as well as important European and Asia hubs.”  

Related:Pan Am Signs Licensing Deal

In producing the primary packaging for the range, Croxsons opted for tall elegant and heavy trade bottles, complemented by silver cork enclosures. The labels feature a double-sided pattern, incorporating the iconic Boeing 707 tail fin on one side and on the other, a take on the classic Pan Am baggage tag, with LDG standing for London Dry Gin and RGV for Rye Grain Vodka, both replacing the airport short code. 

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License Global

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