Effective immediately, Firefly Brand Management will develop a licensing program for the brand across all key categories looking to build unique and high-quality innovative products that represent the brand's nostalgia. The Pan Am signature logos and wordmarks are some of the most highly recognizable and celebrated globally.
"The sky is never the limit with Pan Am," says Cynthia Modders, chief executive officer, Firefly Brand Management. "The Pan Am logo represents an era of travel that was considered to be so prestigious. We are very excited and already focused on developing further brand recognition for the Pan Am trademarks through new merchandising and licensing programs which will broaden awareness for the airline's extraordinary history."
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