Crown Royal, Don Julio and Smirnoff Toast to Beanstalk

Alcoholic beverage producer Diageo has tapped Beanstalk to represent its Crown Royal, Don Julio and Smirnoff brands in North America.

License Global

May 20, 2019

1 Min Read

The deal expands Diageo’s relationship with Beanstalk, which previously included Guinness, Baileys, Captain Morgan and Johnnie Walker. Beanstalk will pursue licensing agreements in categories including:

  • Apparel and accessories, fashion collaborations, gifting, e-commerce, home bar, coffee and ready-to-drink beverages, chocolate and desserts (Crown Royal);

  • Apparel and accessories, fashion collaborations, home bar and home décor (Don Julio) and

  • Accessible lifestyle and food categories (Smirnoff).

“We are delighted to work with a growing number of Diageo’s highly regarded spirits brands,” says Allison Ames, president and chief executive officer, Beanstalk. “As a longtime client of our agency, we have worked with Diageo to build and grow the successful licensing programs for the brands we currently represent. We look forward to extending the reach of the Crown Royal, Don Julio and Smirnoff brands to provide consumers new ways to interact with these great brands.”

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like