Sponsored By

Children’s food brand Yumi is branching out into licensed goods.

License Global

May 13, 2021

1 Min Read

Collaborations Licensing has announced its new partnership with Yumi, a baby and kids’ food delivery service, as they expand their offerings into new food and snack categories in 2021.

“As we continue to build the business and unveil new, innovative products this year, we are excited to work with the team at Collaborations to introduce Yumi to even more families across the country,” says Angela Sutherland, chief executive officer, Yumi. “Their expertise in this space will unlock new opportunities that will allow us to grow our brand awareness in untapped areas, and ultimately get better nutrition into the hands (and bellies) of more young children.”

Yumi’s initial product offering was geared to babies in their first 1,000 days – the period from conception to age 2 – but are now preparing to launch new categories over the next year, as they grow their business to target children 3 years and older. Collaborations will work with Yumi to identify and execute deals with brand and retail partners to build programs.

“I am thrilled to be working with a company like Yumi that has a meaningful mission, and I believe instilling these values into future generations should be top of mind for all parents,” says Jason Kletzky, president, Collaborations Licensing. “The programs we will build together are going to be engaging and exciting, and I can’t wait to share our upcoming plans with the industry – I believe we will be disrupting a major category.”

Read more about:

Collaborations Licensing

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like