Coca-Cola Appoints Mexican AgentCoca-Cola Appoints Mexican Agent

Versalicensing is on board to expand the beverage brand across Mexico.

The Coca-Cola Company has tapped Versalicensing to serve as its licensing agent in Mexico.

Through the partnership, Versalicensing will now work to develop a number of Coca-Cola-themed fashion and lifestyle programs with a variety of Mexican retailers.

“We are truly proud to have been appointed to represent such an amazing legacy brand,” says Jaime Meschoulam, president, Versalicensing. “The Coca-Cola global licensing program is a leader in fashion collaborations and we look forward to partnering with them on programs that connect with teens and engage local talent.

Versalicensing is a leading Mexican licensing agency with more than 30 years of experience in manufacturing, distribution, logistics, merchandising and licensing in the fashion and lifestyle sectors.