November 23, 2022
Clean Kitchen Club, a plant-based food brand, has signed The Point.1888 as it looks to explore licensed consumer products.
Co-founded by Verity Bowditch and Mikey Pearce in 2020, the brand is on a mission to transform the plant-based industry with an ever-expanding menu of burgers, bowls, salads, wraps and desserts. In the last two years, five retail sites have opened – including a new 2,411-square-foot flagship restaurant at Battersea Power Station, launched in October – and plans for more in 2023.
“Here at Clean Kitchen, we are on the mission to bring plant-based food to the mainstream making it accessible to everyone,” says Bowditch. “The perfect way to do that is to step things up outside of our quick-service restaurants and catering arm and become one of the world’s biggest plant-based food brands. To be able to nail going into other sectors we need experts in their field alongside us. The Point.1888 is our chosen partner to take the retail world by storm. Their retail network and relationships are market-leading so they are our choice to support Clean on this exciting journey.”
The move opens the possibility of snacking, ready meals, grab-and-go items in supermarkets as well as opportunities to explore other FMCG products, clothing, publishing, events and more.
“We are delighted to welcome Clean Kitchen Club to The Point.1888’s family,” says Rosanna Cousins, retail and commercial manager, The Point.1888. “As a huge fan of the brand personally, it has been amazing to see the incredible growth it has enjoyed over the past two years. They are in the perfect position to move into licensing as consumers look for healthy and sustainable products at retail. It’s an incredibly exciting time.”
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