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February 8, 2024
Charlie Berens, Wisconsin native, comedian and author of New York Times bestseller, “The Midwest Survival Guide,” is launching Berens Old Fashioned Brandy crafted in partnership with Dancing Goat Distillery of Cambridge, Wisc.
Berens was inspired by his late Grandpa Bob, who regularly made appearances in his grandson’s online videos, and according to Berens, was an embodiment of all things Wisconsin.
“I wanted to make a brandy that my Grandpa Bob would like – strong, good quality, easy to drink, fits in a tackle box … you get the idea,” says Berens.
Berens worked closely with the team at Dancing Goat Distillery to create a unique package and develop a distinctive blend of brandy. The result is a flavorful 90-proof product that is ideal for crafting the beloved Wisconsin cocktail – the Old Fashioned.
“We designed the bottle to be square shaped, so it doesn't roll around on the boat,” says Berens. “We also put a cork on this sucker, which means every bottle comes with a free bobber. Grandpa Bob loved a twofer.”
Berens is no stranger to brandy or Wisconsin’s state cocktail. His brandy Old Fashioned tutorial touted the use of brandy, claiming that to substitute whiskey means you’re from Illinois – an affront to the Packers-loving Berens.
Berens Old Fashioned Brandy will be available exclusively in Wisconsin retail stores and restaurants.
Read more about:North America
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