September 7, 2022
California Pizza Kitchen (CPK) has announced a new strategic retail partnership with Litehouse, a shelf stable salad dressing brand in the U.S. Seltzer Licensing Group is CPK’s exclusive global licensing agency and facilitated the licensing partnership.
“The Litehouse name is synonymous with best-in-class flavors and product innovations in the dressings and dips categories, just as CPK is in the restaurant category, making this partnership a perfect match,” says Kelly Prior, chief executive officer, Litehouse. “Our category expertise, culinary excellence and manufacturing capabilities allow us to bring innovative new products to market on an efficient timeline, and we are thrilled to partner with CPK to bring its beloved restaurant dressing recipes to life at retail.”
The new partnership will feature a collection of new CPK-branded salad dressings inspired by the salads found on the brand’s in-restaurant range. Scheduled for early 2023, the salad dressing launch will include a range of new flavor varieties.
“Our guests tell us they want more of their favorite CPK items available to bring to their at-home meal experiences,” says Jim Hyatt, chief executive officer and president, California Pizza Kitchen. “Our chefs make everything in-house from scratch daily, including our delicious salad dressings. Because we hold ourselves to the highest standards in quality and taste, it was important that our partner share the same exacting standards, and Litehouse is that perfect partner. We are proud to collaborate with a like-minded company to bring CPK dressings to the grocery store shelves for all the fans across the country who crave more than just our pizza.”
CPK-branded salad dressings will be available in the salad dressing aisle at grocery retailers nationwide in early 2023.
Read more about:Seltzer Licensing Group
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