Energy drink brand to create flavors inspired by candy.

License Global

February 15, 2024

1 Min Read
C4 energy drinks.
C4 energy drinks. Nutrabolt

Candy brand, Millions, has partnered with C4 Energy to launch two of Millions’ best-selling flavors – Bubblegum and Strawberry – as energy drinks. The deal was brokered by Blonde Sheep Licensing.  

“We are thrilled to partner with Millions to bring an entirely new level of flavor innovation to our loyal customers as well as attracting new consumers to the C4 Energy brand who perhaps remember Millions from growing up,” says Paul Coppin, marketing director, Europe, Nutrabolt Brands, owner of C4 Energy. “With this collaboration, we aim to redefine the energy drinks market by offering a unique and enjoyable experience that complements our consumers active lifestyles, whether that be in or out of the gym.” 

“The partnership with C4 Energy expands Millions’ presence in the nutritional supplements and energy category,” says Natasha Dyson, founder, chief executive officer, Blonde Sheep Licensing. “We can’t wait to see how this collaboration inspires and energizes individuals on their fitness goals.” 

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