Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
April 6, 2018
Iced tea brand Brisk has teamed with the Brooklyn-based lifestyle brand Mishka to create a limited edition apparel collection inspired by its bold beverage flavors.
The collaboration is part of Brisk's “Kinda Out There” campaign, which highlights artist-created characters on Brisk cans. These characters were the inspiration for the Brisk x Mishka designs, which fuse the original Brisk can art with the Japanese anime-influenced stylings of street artist L'Amour Supreme.
The "Kinda Out There" limited edition collection, which includes two t-shirt designs, a flat brim baseball cap, jersey and backpack, is available now at MishkaNYC.com.
“Brisk has long been a believer in self-expression and innovation through our packaging design, and we are now excited to extend the reach of our art through a partnership with Mishka,” says Kathy Kennedy, marketing director, Brisk. “The Brisk x Mishka collection is an opportunity for us to connect to our core target in a way that is relevant and memorable to them–ultimately, kinda out there."
Fans also have the chance to win items through the Brisk Find, Snap, Tag promotion.
Brisk's characters will be showing up online through social and digital content on YouTube, Twitter and Instagram, as well as in select cities through murals, stencils and more. Those who spot Brisk's can art characters online, or in real life, and share their pictures on social media will have a chance to win exclusive Brisk x Mishka gear.
You May Also Like
Seven Frequently Asked Questions About License Global’s Show DailiesMar 1, 2024
The Paddington Bear Experience Comes to LondonMar 1, 2024
Newest Multigenerational ‘Sesame Street’ Fan Products AnnouncedMar 1, 2024
Orange Comet, Universal Announce Roblox ‘JAWS’ ExperienceMar 1, 2024