Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
April 6, 2018
Unilever is bringing Girl Scouts cookies to Breyers ice cream in a new partnership with the Girl Scouts of the USA.
The deal was negotiated by, Unilever’s ice cream agent.
Two new flavors based on the Girl Scouts’ Thin Mints and Samoas cookies are now available as part of the Breyers Blasts! line, which features popular cookies and candies.
“Breyers offers a delicious new way to enjoy the two most popular Girl Scout cookie flavors,” says Michael Carlisle, principal, The Wildflower Group. “Such cookie-inspired licensed product invites consumers to learn more about the Girl Scout cookie program and the leadership skills girls learn through it.”
The Breyers Blasts! Girl Scout Cookies Thin Mints features Thin Mints pieces and swirls of fudge in mint-flavored ice cream, while the Samoas flavor also features cookie pieces combined with coconut and fudge swirled in a coconut caramel ice cream.
“The licensing relationship with Girl Scouts is a great brand fit for Breyers and delivers delicious happiness to consumers, including Girl Scout members like my daughter,” says Stu Seltzer, president, Seltzer Licensing.
You May Also Like
Licensing Expo Provides First Glance of Closing ProgramFeb 22, 2024
Wyncor Appoints Sales ExecutivesFeb 21, 2024
Coty and Etro Embark on New License AgreementFeb 21, 2024
Pudgy Penguins Expands Toy Collection in WalmartFeb 21, 2024