Brandgenuity Expands White Castle Retail Food OfferingBrandgenuity Expands White Castle Retail Food Offering
The fast food brand’s Frozen Chicken Rings will be at retail with two flavors.
May 26, 2022
Brandgenuity has announced that the agency has brought together White Castle, the American fast-food hamburger chain and creator of the frozen Sliders, and Bellisio Foods, one of the nation’s largest, most trusted frozen food companies, to bring White Castle’s Chicken Rings to retail outlets across the U.S.
White Castle Chicken Rings are the newest addition to the freezer aisle for Craver Nation, debuting in two flavors, Original and Spicy, this summer. Made with white meat chicken and lightly breaded in a ring shape, White Castle Chicken Rings are packaged in a stand-up, resealable pouch.
White Castle’s licensing agency, Brandgenuity, brokered the agreement between White Castle and Bellisio Foods and is managing the development and rollout of this program.
“We’re so proud to have collaborated with White Castle and Bellisio – incredible partners that worked tirelessly to bring these innovative Chicken Rings to market,” says Louis Drogin, partner, Brandgenuity. “We cannot wait to delight Cravers everywhere.”
White Castle is celebrating its 35th birthday at retail this year. The company first entered the grocery frozen category in 1987 and is now at retailers nationwide. White Castle Chicken Rings, the latest in White Castle’s retail innovations, are expected to have a similar distribution.
Brandgenuity looks forward to continued partnership with White Castle and Bellisio Foods in exploring other grocery portfolio expansion opportunities.
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