Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
April 6, 2018
PepsiCo has selected Brand Central to develop a consumer products program for its orange and fruit juice brand Tropicana.
“We are thrilled to represent such an iconic wellness brand and help create new innovative food products that reinforce Tropicana’s health halo,” says Ross Misher, chief executive officer, Brand Central. “With better-for-you products leading in new grocery product introductions and sales growth, Tropicana brand extensions will meet consumers’ needs for healthy fruit based products from a trusted brand with enormous brand equity.”
Under the terms of the agreement, Brand Central will aim to leverage Tropicana’s flavors, health and wellness equities to bring the brand into a number of new categories.
“Brand Central was an ideal choice to help Tropicana launch a brand extension program with their depth of expertise working with other food and beverage brands and their knowledge of current food trends,” says Joe Silverman, senior director, marketing, Tropicana.
You May Also Like
The emoji Company and tonies Launch Potty Training Tonie Featuring ‘Poo’Feb 22, 2024
Viacom18 Consumer Products, Papa Don’t Preach Launch Garfield CollectionFeb 22, 2024
Mad Beauty Unveils Spring/Summer CollectionFeb 22, 2024
C3 Entertainment Licenses ‘The Three Stooges’ B&W Shorts from Sony Pictures TelevisionFeb 22, 2024