Brand Central Builds Beekman 1802 2

Latest brand extension is line of food offerings at Target.

The Fabulous Beekman Boys, also known as Brent Ridge and Josh Kilmer-Purcell, are continuing to expand their lifestyle brand Beekman 1802 with the help of licensing agency Brand Central.

Most recently, Beekman 1802 launched a food line called Beekman 1802 Farm Pantry exclusively at Target. Featuring 48 SKUs, the range includes pasta sauces, salsas, condiments, cooking sauces, salad dressings, baking mixes, seasonings, spices, soup mixes, pie fillings, granola, as well as grow-your-own herb kits. All of the items in the line are either organic, use non-GMO ingredients or use ingredients from a small farm. Additionally, with every Beekman 1802 Farm Pantry purchase, a percentage of profits go back to small farms.

The Target deal is the latest in a raft of partnerships brokered by Brand Central that also include extensions into food and beverage, housewares, home décor, bath and beauty, bedding, furniture and footwear.