Beanstalk to Rep Rosa Mexicano Restaurants

Mexican restaurant group names licensing agency to rep home products for U.S. and Canada.

License Global

January 30, 2023

1 Min Read
Rosa Mexicano logo.
Rosa Mexicano logo. Rosa Mexicano

Rosa Mexicano, a destination for Mexican cuisine, has selected global brand licensing agency, Beanstalk, to extend its brand into food and beverage categories, including frozen meals, spice/rub blends, margarita mixes, dips, salsas, soups and refrigerated meats. 

Beanstalk will leverage Rosa Mexicano’s Mexican roots and the techniques of Mexico’s varied culinary regions to deliver flavors to consumers’ homes in the U.S. and Canada.   

“We have been transporting diners on a culinary journey through our unique, elevated and sophisticated Mexican dining experience for almost 40 years,” says Jim Dunn, chief executive officer, Rosa Mexicano. “Chef Josefina Howard’s unique spirit, class and great taste are widely credited with introducing Mexican fine dining in the United States. Through licensing, we will offer consumers new ways to bring Rosa Mexicano’s rich culinary heritage, as well as the fun of our dining experience to the home.”    

“Beanstalk is thrilled to be partnering with beloved restaurant brand, Rosa Mexicano,” says Allison Ames, president and chief executive officer, Beanstalk. “Anyone who’s ever dined at Rosa Mexicano has enjoyed its delicious cuisine and cocktails. It was an early pioneer of today’s food culture and delivers on authenticity, taste and outstanding cuisine. We look forward to extending Rosa Mexicano’s brand love to food and beverage products that consumers can enjoy at home.” 

Related:Beanstalk Extends Cath Kidston Partnership

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like