Beanstalk Extends Cath Kidston Partnership

Building on its initial partnership in Europe, Beanstalk has expanded its exclusive licensing representation agreement with Cath Kidston, to extend the brand into the U.S market.  

“Cath Kidston’s wonderful rich British heritage has always been much loved and admired by the American customer, and we are thrilled with the strategic licensing partnership that furthers our goal to reach many more customers through new categories and markets, particularly in the U.S., which is a key part of our long-term growth plan,” says Melinda Paraie, chief executive officer, Cath Kidston. 

Since first partnering with Cath Kidston in January, Beanstalk has brokered a number of licensing agreements for the European market in categories including home, fashion, accessories and gifting. Licensees includes Moonpig, with flower bouquets inspired by Cath Kidston prints and Gola, who recently partnered with the brand to bring its hand-painted prints to footwear. Beanstalk will look to expand Cath Kidston’s consumer product offering in these categories and more with new partnerships in the U.S.  

“We are pleased to be growing our strong partnership with Cath Kidston,” says Louise French, senior vice president, business development and operations, Beanstalk. “We have had an incredible response to the brand in Europe, and the program here has built a strong collection of licensees. We look forward to replicating this success in the U.S. to bring one of Britain’s best-loved brands to consumers in this market.”  

Related:Cath Kidston Collaborates with Care Bears