Coffee inspired by the restaurant is the first licensed deal for the Perkins brand.

License Global

September 15, 2022

2 Min Read
Perkins Restaurant & Bakery logo.
Perkins Restaurant & Bakery logo.Perkins Perkins Restaurant & Bakery

Perkins Restaurant & Bakery has partnered with White Coffee Corporation, coffee roaster and blender, to develop Perkins-branded ground coffee bags, single-serve pods and ready-to-drink coffee. Beanstalk, Perkins global brand extension licensing agency, brokered this partnership.  

“We’re excited to enter into this partnership with White Coffee and look forward to bringing the classic Perkins cup of coffee to retail locations, while also developing new flavors that Perkins fans will savor,” says Nathan Ballard, chief supply chain officer, Ascent Hospitality Management, parent company of Perkins. 

The new line of coffee products celebrates the inaugural deal for the Perkins licensing program.  

The line of coffees will include Perkins House Blend and Chocolate Pecan Pie, which will be available year-round, as well as Perkins Pumpkin Pie, which will be offered during the harvest season to coincide with the Perkins menu. For the first time, consumers can enjoy the restaurant’s trademarked “Bottomless Pot of Coffee” and flavors inspired by the fresh-baked pies in the comfort of their own homes, offices and on-the-go.  

"The partnership with White Coffee will allow the beloved dining establishment's customers to enjoy delicious coffees at home and recreate the comfort and satisfaction they know from their experiences in the restaurants," says Jonathan White, executive vice president, White Coffee. 

Related:What’s New for Beanstalk?

The global brand extension agency plans to grow the Perkins program to include additional food categories that tie back to the menu’s core offerings and signature flavors. Food categories available for licensing in the U.S. include frozen and fresh breakfast, lunch and dinner entrees, baked goods and desserts and snacks. 

“Beanstalk is delighted to launch the Perkins licensing program with a freshly brewed line of products with White Coffee,” says Frances Alvarez, vice president, brand management, Beanstalk. “This partnership serves as a strong entrance for the iconic restaurant brand into licensing.” 

Beanstalk is exhibiting at Brand Licensing Europe. Find out more info here. 

About the Author(s)

License Global

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