Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
April 6, 2018
NORTH AMERICA–Heineken and A Bathing Ape have teamed up to develop a Heineken-themed capsule collection as part of the beer brand’s #Heineken100 program.
The four-piece, co-branded collection features A Bathing Ape’s classic streetwear silhouettes–including the half-zip pullover shark hoodie and camo coach jacket–combined with Heineken’s colors and #Heineken100 seal.
The line also marks the first time #Heinekin100 co-branded products will be available to the public.
"This year's #Heineken100 campaign brings together two brands with global ubiquity, whose consumers have a taste for luxury and innovation," says Raul Esquer Lopez, brand manager, Heineken. "We're thrilled to partner with A Bathing Ape, an iconic brand that shares a history of inventiveness through creating highly-aspirational imports for the man of the world."
The #Heineken100 collection will be available as part of a one-day-only pop-up shop at the Japanese gastropub Isakaya in New York city on Dec. 12 from 11 a.m. to 4 p.m. Isakaya is located at 326 East 6th St.
#Heineken100 connects the brewer with lifestyle brands to create co-branded lifestyle products that are seeded 100 of the world’s most influential men. Past partners have included Public School, Garrett Leight, Union Los Angeles, Parabellum, Mark McNairy, Kith and Neighborhood Japan, among others.
You May Also Like
BuzzFeed Sells Complex: Is the Reign of BuzzFeed Over?Feb 22, 2024
The Hershey Company is Making Life SweeterFeb 22, 2024
The emoji Company and tonies Launch Potty Training Tonie Featuring ‘Poo’Feb 22, 2024
Viacom18 Consumer Products, Papa Don’t Preach Launch Garfield CollectionFeb 22, 2024