Sponsored By

Baileys Original Irish Cream Liqueur Partners with Cha Cha MatchaBaileys Original Irish Cream Liqueur Partners with Cha Cha Matcha

Exclusive cocktail available for a limited time only.

License Global

May 9, 2023

2 Min Read
Bailey's Cha Cha Matcha drinks.
Bailey's Cha Cha Matcha drinks. Bailey's

Baileys Original Irish Cream Liqueur has teamed up with matcha brand, Cha Cha Matcha for the Baileys Sun-Kissed Matcha. 

Cha Cha Matcha has paired its ceremonial grade matcha with Baileys Original Irish Cream Liqueur for the first time to create a three-layered cocktail. Baileys Sun-Kissed Matcha brings together the flavors of Baileys, Cha Cha Matcha’s signature honey-infused ginger turmeric, chai bitters and matcha powder for a cocktail exclusively available for consumers ages 21 and up on CocktailCourier.com.  

Baileys and Cha Cha Matcha are also releasing a limited-edition merch collab, including a custom hat and silk bandana. 

“Baileys is such a delicious and versatile product that can be enjoyed in so many different ways whether in coffee, dessert or with matcha,” says Sophie Kelly, senior vice president, whiskies and liqueur, DIAGEO North America. “We’re thrilled to partner with the original matcha innovators, Cha Cha Matcha, to offer Baileys and matcha as the quintessential springtime beverage.” 

For one month only, consumers can order a limited-edition Baileys Sun-Kissed Matcha cocktail kit in partnership with Cocktail Courier. The kit, which makes up to six cocktails, features a bottle of Baileys Original Irish Cream Liqueur, Cha Cha Matcha’s ginger turmeric honey syrup, chai dropper and matcha powder. It also contains a custom matcha whisk, stencil and limited-edition swag.  

Related:Baileys Partners with HarperCollins Publishing to Launch ‘The Baileys Cookbook’

The Baileys Sun-Kissed Matcha cocktail kit.

During Mother’s Day weekend, May 13 and 14, those ages 21 and up in New York can try complimentary samples of the Baileys Sun-Kissed Matcha cocktail at Cha Cha Matcha’s flagship store at 922 Broadway from 12 p.m. to 5 p.m. while supplies last.

“Cha Cha Matcha has always been at the forefront of providing unique and delicious ways for people to enjoy matcha,” says Jay Gujjar, chief executive officer, Cha Cha Matcha. “By collaborating with Baileys, an iconic adult treat and one of the world’s most popular spirits, we’re excited to offer a new way to indulge in your favorite matcha cocktail this season and beyond.” 

 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like