Through its licensing program, the Baileys brand has extended into multiple treat and drink categories, including chocolate, ice cream, cakes and coffee. The Baileys Cookbook is now available on Amazon.co.uk and Waitrose stores across the United Kingdom and will be available at grocery, gift shops and online later in the year.
“We know consumers have been enjoying Baileys in lots of different ways over the years, creating the demand for recipes,” says Declan Hassett, senior licensing manager, Diageo. “Teaming up with HarperCollins has allowed us to pull together the most indulgent recipes which showcase the versatility and deliciousness of Baileys, meaning that consumers can enjoy Baileys in various exciting ways all year round.”
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