Asembl Partners Chupa Chups with Chatime

Asembl has brewed up a first for Perfetti Van Melle’s Chupa Chups brand with a collaboration with the global boba franchise, Chatime, for the Australian market.

“I’m thrilled to introduce our newest addition – Chatime x Chupa Chups,” says Marta Ballesteros, global licensing manager, Perfetti Van Melle. “It’s not just a drink; it’s a whole vibe! I hope our Australian fans are all set to dive into a world of forever-fun flavor and will give the sweetest launch of the season a go!”

Launching exclusively in Chatime T-breweries across Australia beginning Sept. 19, the six-week ‘Tea That Pops’ collaboration sees Chupa Chups’ lollipop flavors, Grape and Strawberry and Cream, come to life in boba-inspired beverages.

“We are so pleased to tea up this world-first for Perfetti Van Melle’s Chupa Chups brand – both the Grape and Strawberry and Cream lollipop flavors lend themselves perfectly to Chatime’s bubble tea,” says Justin Watson, managing director, Asembl. “From Sept. 19, Chatime T-breweries across Australia will be forever fun – filled with incredible Chupa Chups in-store signage and decals in all T-breweries to support this incredible collaboration between two much-loved brands.”

The Grape Chupa Chups Tea is available exclusively in green tea and comes with grape jellies. The Strawberries and Cream Chupa Chups Tea is a strawberry-vanilla milky tea crowned with a dollop of creamy mousse.

“Chatime is thrilled to announce our exciting partnership with Chupa Chups, a collaboration that not only introduces a delicious new range of limited-edition teas to our customers but also energizes our vibrant T-Breweries with a fun and playful campaign that our loyal customers and dedicated franchise partners love,” says Gabi Bishop, senior brand manager, Chatime. “This partnership showcases our commitment to innovation and creating unforgettable experiences in the world of beverages, and we can’t wait to share it with our industry peers and tea enthusiast customers.”

Available at all Chatime Australia T-breweries through Oct. 31, a multi-phased campaign will support the Grape Chupa Chups Tea and Strawberries and Cream Chupa Chups Tea launch. To celebrate Halloween, Chatime will also be giving away a free Chupa Chups lollipop with every Grape Chupa Chups Tea and Strawberries and Cream Chupa Chups Tea purchased from Oct. 17 while supplies last.