Asembl Brings Pauls and Baileys Together for Fourth Time

Asembl has brought Diageo’s Baileys and Lactalis’ Pauls together for a fourth time with the launches of Pauls Baileys Inspired Tiramisu flavored custard and Pauls Baileys Inspired thickened cream.

The non-alcoholic Pauls Baileys Inspired Tiramisu flavored custard is a thick custard that combines the classic flavor of Baileys Irish Cream with the flavors of tiramisu dessert.

“We are thrilled to collaborate with Pauls again, this time with the Baileys new and delicious limited-edition flavor, Tiramisu,” says Declan Hasset, senior licensing manager, Diageo. “Marrying the velvety deliciousness of Baileys Irish Cream with the decadence of the traditional tiramisu dessert, this exciting new launch offers a delightful and innovative way for adults to indulge in the classic flavors of this iconic treat in custard form.”

Launching on shelves across Woolworths and independent grocery stores in Australia Dec. 4, the non-alcoholic Pauls Baileys Inspired thickened cream is Diageo’s first thickened cream partnership with Lactalis.

This is the fourth time the brands have come together; past partnerships included a Pauls Baileys Inspired Original Custard, which has returned this year for the festive period. 

“We’re so excited to be extending our range with Baileys this Christmas with the launch of Pauls Baileys Inspired Tiramisu flavored custard and Pauls Baileys Inspired thickened cream,” says Angela Burr, general marketing, Lactalis. “Perfect with a Christmas dessert or just on its own, Australians can enjoy the outrageously delicious taste of Pauls Custard and Cream.”

The Pauls Baileys Inspired Tiramisu custard and the Pauls Baileys Inspired original custard are now available across Coles, Woolworths and select independent grocery stores. The Pauls Baileys Inspired thickened cream will be available at Woolworths and independent grocery stores.

“Diageo’s Baileys and Lactalis’ Pauls continue to really make the moment, and the launches of the non-alcoholic Pauls Baileys Inspired Tiramisu flavored custard and Pauls Baileys Inspired thickened cream are no exception,” says Justin Watson, managing director, Asembl. “Certain to be this year’s festive favorites, the Pauls Baileys Inspired Tiramisu flavored custard and Pauls Baileys Inspired thickened cream are sure to make Christmas even more deliciously decadent.”