Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
November 30, 2023
Artist and lifelong McDonald’s fan, Kerwin Frost, will debut the Kerwin Frost Box at McDonald’s in the U.S. and other select markets around the world beginning Dec. 11.
The Kerwin Frost Box includes the choice of 10-piece Chicken McNuggets or a Big Mac, World Famous Fries, a soft drink and a special McNugget Buddy collectible, back for the first time in over 25 years, designed in partnership with Frost.
Growing up in Harlem, Frost’s McNugget Buddy collection was a source of creative inspiration. With the McDonald's collaboration to bring back the Buddies, Frost is introducing fans to the “Frost Way,” where everyone is welcome to be exactly who they are. Complete with mix-and-match outfits, the Buddies’ designs are inspired by Frost’s childhood experiences and belief that everyone should feel free to express themselves.
The revised McDonald’s McNugget Buddies include:
Kerwin Frost: The Mayor of Frost Way is a champion of the Buddies, encouraging them to be themselves. In his free time, catch him adding art to his collection or fixing things around the neighborhood.
Don Bernice: The Wise Stylist, an experienced fashion designer who creates all the outfits for the Buddies in Frost Way, while also offering stern advice that’s always nice.
Uptown Moe: The Neighborhood Hero, a no-nonsense, street-smart, supportive guy from around the block in Frost Way everyone knows and loves. He also gives the best motivational speeches on a whim.
Waffutu: The Curious Optimist, who grew up in Frost Way and was raised by the whole neighborhood. She spreads positivity wherever she goes and can turn any frown upside down with the wave of a wand and tilt of a crown.
BRRRICK: The Cool Guy, the most adventurous Buddy in Frost Way who speaks in puns, loves trying new things and techno music. He’s low-key nervous, but always cool under pressure.
Darla: The Dreamer, a soft-spoken yet peacefully confident singer who moved to Frost Way to pursue her dream of becoming a superstar as the lead singer of The Frostettos. When she’s not on stage, she’s running the local McDonald’s in Frost Way, where she’s employee of the month every month.
“With last year’s Cactus Plant Flea Market Box, we unlocked the childlike joy of opening a Happy Meal box for fans of all ages,” says Tariq Hassan, chief marketing and customer experience officer, McDonald’s USA. “Fans told us they wanted to celebrate that quintessential childhood experience again. So, we’re excited to team up with Kerwin on this next take, as he brings his own childhood McDonald’s memories to life through reimagined McDonald’s characters, immersing our fans in the world of Frost Way.”
The McNugget Buddies were first introduced in 1988 as part of a limited-time Happy Meal featuring 10 different McNugget Buddy collectibles. They’re best known for their wacky adventures and personalities, wild imaginations and interchangeable outfits.
“I’ve loved McDonald’s since I was a kid,” says Frost. “I even had my own Ronald McDonald doll that I brought to picture day at school, and it was my dream to collect all the McNugget Buddies. Now, coming up with my own special set of Buddies – each one representing different aspects of self-expression – it’s unreal, a dream come true. McDonald’s has been a great partner from day one, and they’ve truly allowed me to create without limits. I hope the Kerwin Frost Box will serve as a reminder for people to hone their creativity and not be afraid to show the world who they really are.”
Fans will also be able to express their style with custom McDonald’s x Kerwin Frost merchandise, including several items featuring the McNugget Buddy collection, as well as iconic vintage pieces fromFrost’s archive. In addition, McDonald’s x Kerwin Frost are releasing a first-of-its-kind footwear silhouette with the Fry Guy shoes (as seen on the Kerwin Frost McNugget Buddy). Explore the limited-edition collection on Kerwinfrost.com – available beginning Dec. 11, while supplies last.
The Kerwin Frost Box is also elevating and amplifying artists and their work in local communities by partnering with the Harlem Arts Alliance (HAA), a New York-based nonprofit organization that plays an essential role in the lives of emerging and established artists. A portion of proceeds from Frost’s exclusive program merchandise line will support HAA, helping spark creativity and inspire self-expression in young adults growing up in Harlem, where Frost’s creative journey began.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like