January 19, 2023
Arnott’s has once again partnered with BBC Studios Kids & Family, co-commissioner and global distributor of “Bluey,” to bring new larger share packs to consumers and their families – so there are even more “Bluey” snacks to go around.
“We were thrilled to launch ‘Bluey’ into the biscuit aisle for the first time earlier last year, giving consumers tasty 4 Health Star Rated snacks – and they loved them,” says Krishma Sood, marketing manager, Arnott’s. “We know that many parents are engaging with snack decanting videos on social media, and the new Arnott’s ‘Bluey’ Biscuit share pack will make this even easier – from ‘Bluey’ in the lunchbox to ‘Bluey’ parties, we are excited to see how fans embrace our new Bluey biscuits in a share pack.”
The new share packs are a larger 150g pack – made for sharing occasions or decanting into lunch packs. These join the current individual multipack range, consisting of eight individual packets.
The Arnott’s “Bluey” snack share packs feature Bluey and Bingo stamped snack and are available in two flavors: cheese and pizza flavor.
“We’re excited to continue our Arnott’s partnership with this new range,” says Kate O’Connor, head, licensing and brands, BBC Studios. “Aussie families have loved our multipacks and we have no doubt the new share packs will be just as popular; and now there are more to go around!”
Arnott’s “Bluey” Biscuit share packs hit snack aisles at major grocery stores from Feb. 6.
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