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April 6, 2018
NORTH AMERICA–Molson Coors Brewing Company and Hornell Brewing Co., an affiliate of AriZona Beverages, have joined forces to market and distribute a new malt beverage inspired by the Arnold Palmer brand.
The new drink will be a flavored malt beverage made with real juice and select teas from the around the world. The drink, titled Arnold Palmer Spiked Half & Half, is set to be introduced later this year in select markets, followed by a full national launch in early 2018.
The agreement also opens opportunities for Molson Coors to potentially distribute the brand outside the U.S., as well as explore other product collaborations with Hornell Brewing and AriZona Beverages.
Licensed from Arnold Palmer Enterprises and Innovative Flavors, AriZona Beverages is responsible for the commercial development of the authentic Arnold Palmer beverage.
Read more about:Arnold Palmer
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