April 6, 2018
Classic beer brand will be featured on a line of refrigeration products.
Anheuser-Busch has tapped appliance manufacturer Danby to create a line of Budweiser-branded refrigeration products in the U.S.
Danby will manufacture Budweiser and Bud Light-branded refrigerators using its exclusive chip- and scratch-resistant paint technology.
“Over the last 24 months we have worked to perfect our exquisite painting process to ensure every detail of design work is strategically radiated in our finished product,” says Stephanie Steiner, product manager, Danby. “Our impressive in-house design capabilities really manage to add another dimension to the Budweiser and Bud Light brands, bringing them to life in a whole new way.”
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