July 11, 2023
Alani Nu, the health and wellness brand founded by entrepreneur and influencer Katy Hearn, announced a partnership with entrepreneur and celebrity, Kim Kardashian. The collaboration, “Alani by Kim K,” features an exclusive, limited-edition energy drink called “Kimade,” which offers a twist on a classic flavor, Strawberry Lemonade.
Kimade was created to offer a new seasonal energy drink flavor in the brand’s marquee product line featuring a minimalistic can design.
“We are thrilled to collaborate with Kim, who is such an amazing female powerhouse and entrepreneur,” says Katy Hearn, founder, Alani Nu. “Kim’s dedication to both her family and creating innovative brands perfectly align with our brand values, making this partnership such a natural fit. We are so excited for everyone to try this flavor, which we know is going to be one of our best yet.”
Each 12-oz. can of Kimade Energy Drinks contains 200 mg of caffeine, zero sugar, B vitamins, biotin and only 10 calories. The beverage is also vegan and gluten-free.
The Alani by Kim K collaboration will launch on July 17. The beverage will initially be sold exclusively on AlaniNu.com along with limited-edition Alani by Kim K merchandise. Kimade Energy Drinks will be sold at national retailers, including Walmart, Target, Kroger Family Stores, GNC and The Vitamin Shoppe, and international retailers later this summer.
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