Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
April 6, 2018
AG Properties, the licensing division of American Greetings Corporation, is kicking off a worldwide QSR promotion with Burger King for the Care Bears brand. The promotion is launching this spring around the globe.
Burger King customers can expect to receive one of four Care Bears premiums with purchase of a BK Kids Meal. The promotion is tied to the series “Care Bears: Welcome to Care-a-Lot,” which airs on the The Hub in the U.S.
“We are very excited about this partnership with Burger King restaurants for a Care Bears Kids Meal promotion,” says Carla Silva, vice president of global licensing, American Greetings Properties. “The Care Bears are internationally recognized pop culture icons, and we are happy to be able to bring the cheerful bears to fans around the world.”
You May Also Like
The London Studio Appoints New Licensing ManagerFeb 27, 2024
French Connection Teams with Concept OneFeb 27, 2024
Thomas & Friends Holiday Movie, New Netflix Series AnnouncedFeb 27, 2024
Legends of Learning, Rovio Launch ‘Angry Birds’-Themed Educational GamesFeb 27, 2024