The two partners were brought together by agent The Licensing Company. The first range of confectionery launched in winter 2012.
Welch’s Filled Licorice combines a soft licorice exterior with a jelly filling and is available in two flavors: Concord Grape and Strawberry.
“We’re proud of the success Frankford Candy and Welch’s have accomplished together since the launch of Welch’s Filled Licorice,” says Glenn Hendricks, group manager, business development and licensing, Welch’s. “This unique, great-tasting product appeals to a broad audience and leverages Welch’s brand strength with consumers. Now, with its nationwide presence at Walgreen’s, Welch’s Filled Licorice is readily available to consumers in all 50 U.S. states.”
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