Victor Allen’s Creates Snickers and Twix Iced Coffees

Trilliant, parent company of Victor Allen’s, a coffee brand, has announced the launch of Victor Allen’s Snickers and Twix ready-to-drink iced coffees. The deal was brokered by Mars’ licensing agency, Brand Central.  

“At Victor Allen’s, we understand the trends of where coffee is headed with consumers wanting new and exciting flavors to treat themselves daily in a convenient RTD format,” says Zac McAuley, senior brand manager, Trilliant. “We’re excited to tap into these trends in partnership with such historic Mars Wrigley brands like Snickers and Twix. We look forward to bringing innovations to market that push the traditional limits of coffee for years to come. Stay tuned.” 

“Mars is delighted to team up with Victor Allen’s to provide consumers with a whole new way to enjoy the beloved flavors of Snickers and Twix, in an entirely new format,” says Martin Terwilliger, senior marketing director, Mars Wrigley. “Mars is excited to deliver moments of everyday happiness to fans through product extensions like Victor Allen’s Snickers and Twix iced coffees, providing more options for consumers from their favorite brands.”   

Victor Allen’s Snickers and Twix Iced Coffee Ready-to-Drinks are available now nationally including at Walmart in 13.7-oz. bottles. More sizes to be announced soon. 

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