Nissin Foods and Sanrio have joined forces to create a partnership between Top Ramen and Gudetama, Sanrio’s lazy egg character.
Fans can now get their hands on the limited-edition packaging that showcases their collective love for the brands. Gudetama-themed packaging of select Top Ramen flavors, including chicken and vegetarian soy sauce, has been available since January.
Nissin Foods is elevating the experience even further by releasing Gudetama-inspired merchandise on its e-commerce store, Nissin Fan Store, later this Spring.
"We're always looking for new and exciting ways for fans to experience their beloved Top Ramen brand," says Gary Lai, director, marketing, Nissin Foods. "By bringing together two iconic brands that our fans love, Gudetama and Top Ramen, we are combining pop culture with noodle goodness!"
To celebrate the partnership, Top Ramen has released five short videos featuring Gudetama across Top Ramen's YouTube, Facebook, and Instagram channels. The brand will continue to release new videos each week, giving fans access to never-before-seen content.
"Through our collaboration with Top Ramen, we are adding to the rich history of Gudetama – one of our most popular characters – by giving fans a new way to engage and interact with the lazy egg," says Susan Tran, director, brand marketing, Sanrio. "We know that Gudetama's fans have a strong interest in Japanese food, particularly ramen, which created a seamless cross-over with the Top Ramen brand."
Top Ramen products with limited-edition Gudetama packaging are available now through April and can be found at food retailers across the country.