Part of a wider partnership withDiageo
, the “Guinness Kitchen” portfolio is aimed at targeting foodies and beer lovers.
is a beer with a unique standing in the world of food and has long been associated with hearty home cooking and delicious flavor,” says Olivia Parkes, brand manager, “Guinness Kitchen,” The Flava People. “The new sauces are designed to expand shoppers’ relationship with Guinness and food beyond that of the traditional – providing more premium, flavorsome alternatives on household cupboard staples, perfect as we enter the summer barbecue months. We’re now building the range with products suited to entry level through to accomplished cook, meaning we can capture consumers and introduce them to the concept of Guinness with food through the comfort-food they traditionally associate with the brand like pies and gravy, before transitioning them to more experimental formats and cooking with the Guinness flavor as an ingredient.”
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.