Suntory Enters Licensing with Metrostar

Lucozade Energy, Lucozade Sport and Ribena to make debut at Brand Licensing Europe.

August 19, 2022

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Suntory Beverage & Food GB&I, the U.K.’s third largest soft drinks manufacturer that makes Lucozade Energy, Lucozade Sport and Ribena, has appointed

Metrostar

as its licensing agency to manage brand extensions for its portfolio of drinks. This is the first time the brands have been available for licensing opportunities.

“Iconic is an over-used term but these brands need no introduction and as such are very promising propositions for licensing,” says Claire Potter, managing director, Metrostar. “As well as strong functional attributes transferable to products food and health, they have a wealth of imagery and assets which will work superbly well in lifestyle.”

Lucozade Energy is seeking partners in food, health and well-being and the lifestyle arenas. Lucozade Sport offers opportunities for companies in the active clothing, accessories, health, well-being and fitness spaces. Ribena is exploring food, sensory and lifestyle possibilities.

“As a leading soft drinks company Suntory Beverage

& Food GB&I is always looking to create extra value through our popular brands,” says Matt Riches, head, partnerships, Suntory Beverage & Food GB&I. “We’re excited about unlocking innovative opportunities in new categories.”

Metrostar will introduce Suntory Beverage & Food GB&I and its brands to licensing at Brand Licensing Europe.