Speed Racer Featured on Topps Candy, Topps Featured in ‘Speed Racer’

In conjunction with the release of the Warner Bros. Pictures and Village Roadshow Pictures’ live-action film Speed Racer, Topps candy is launching a merchandising program for their top-selling candy lines. Topps candy brands are featured in the film, opening in theatres everywhere on May 9.

The Topps Speed Racer program will include special multi-brand merchandisers, featuring the “Speed Racer” car and logos, and will be available at retailers beginning in March. The “Speed Racer” units will include such candy items as Baby Bottle Pop, Push Pop, Juicy Drop Pop, and Bazooka Bubble Juice.

Additionally, retail initiatives will be supported by extensive television advertising throughout April and May. The commercials will contain footage from “Speed Racer” tied to the Topps candy brands.

Topps has also developed a new branded website based on Speed Racer, Candytracks.com, which combines movie footage and new imagery to create a candy-based racing environment.