Sonic Drive-In has partnered with Slim Jim, a brand of Conagra Brands, to bring Sonic’s chili cheese coney flavor to the meat snacks category.
The chili cheese coney is a Sonic fan favorite with millions served each year. Slim Jim’s deal was brokered by Sonic’s exclusive licensing agency, Brand Central.
The new Slim Jim meat stick joins Sonic’s other licensed product partners in mass, grocery and specialty stores including pudding and gelatin mixes and shelf stable slush bars by Jelsert, frozen novelties from Ziegenfelder and Ghost’s sports nutrition products featuring flavors like Cherry Limeade and Ocean Water.
In addition to this new license agreement with Conagra Brands, Brand Central and Sonic continue to scale their consumer products program as they seek new partnerships in categories such as lifestyle merchandise, salty snacks, alcoholic beverages and more.