Food campaigns will feature ads across the U.S., Europe and Africa.
SmileyWorld has added two new partners to be featured in two food-inspired promotions this spring/summer.
First, SmileyWorld will team with U.S.-based Dunkin' Brands to be the face of Dunkin' Donuts’ upcoming Global Donut Day promotion in June. As part of the promotion, Smiley will be featured on donuts and in social media campaigns focused on the event.
The company has also partnered with one of Europe’s restaurant chains, Quick, to be featured in a promotional campaign to accompany the restaurant’s kids meals. Launching this May, Smiley will be featured on Quick’s menu tops throughout Europe and Africa, as well as in a selection of branded goodie bags that accompany each meal. The Quick goodie bags will be based on Smiley-inspired themes such as music, love, happiness, friendship and more and will be filled with items such as pin badges, bracelets, trading cards, posters, stickers and more.
The campaign will also see the official Smiley on a variety of promotional materials including TV and print advertising, in-store point-of-sale and packaging.