to help expand its line of beverages into new product categories.
“We have strong beverage brands with a high degree of consumer trust and loyalty enabling them to extend beyond their core offerings,” says Ilene Bergenfeld, chief marketing officer, Harvest Hill Beverage Company. “We are confident and excited that the Seltzer Licensing team’s expertise and experience will result in an all-around successful partnership.”
Seltzer Licensing Group will work closely with the teams at SUNNYD, Juicy Juice and Daily’s to secure new licensing partners across multiple categories. Categories include apparel and accessories, health and beauty, snack, frozen novelty and other food and beverages.
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“The SUNNYD, Juicy Juice and Daily’s brands come with high consumer recognition and loyalty, posing excellent opportunities for licensing,” says Nick Manzo, account
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