
Lifestyle magazine continues its expansion into food.
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Golden Goose,
Men’s Health’s
European brand licensing agent, brokered the deal.
The
Men’s Health
Kitchen line, produced in partnership with Kerry Foods, will include nine high-protein frozen entree options. The line will also include three kinds of pulses and grains, as well as three spice rubs.
In addition to the frozen entree line,
Men’s Health
will also expand its
Men’s Health
Fuel snack line this spring. The product, produced in partnership with Fiddes Payne, will add three new snack pots and two additional smoothie boosters.
“We are thrilled to be expanding the
Men’s Health
product line in the U.K. with our new global partners at Kerry Foods and Fiddes Payne,” says Rob Novick, senior vice president, international, business development and partnerships, Rodale. “The
Men’s Health
brand is the largest, most trusted lifestyle brand in the world. Our new line of frozen meals
The new
Men’s Health
Kitchen and expanded
Men’s Health
Fuel lines will be available for purchase next month in the U.K. at participating retailers, including ASDA and Sainsbury’s.
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