Peeps Owner Appoints Agent

Confectionery company Just Born looks to expand product program through licensing.

Just Born Retail Group, the retail division of candy manufacturer Just Born Quality Confections, has appointed Brand Activation Consulting as its U.S. licensing agency.

Just Born Retail Group offers merchandise representing the Peeps, Hot Tamales, Mike and Ike and Goldenberg's Peanut Chews confectionery brands through three brick-and-mortar stores, an online shop and placement within other national retailers.

Under the new partnership, BAC will now look to develop an enhanced licensing program for these brands.

“We see great potential in expanding our merchandise and partnerships through licensing opportunities with BAC,” says Kimberly Stiele, managing director, Just Born Retail Group. “We strive to continually deliver new and innovative products to our fans and know that the creativity, shared values and successful track record BAC brings to the table will benefit us greatly.”