License Global
June 22, 2021
Nissin Foods, creator of Cup Noodles, has released its newest merchandise collection in collaboration with Paul Frank lifestyle brand, headlined by Julius the Monkey. Available at the Nissin Fan Store as well as Amazon, this collection includes a backpack, handbag and tote featuring Paul Frank’s band of characters slurping up Cup Noodles.
“As Cup Noodles celebrates its 50th anniversary this year, we’re looking for really special ways for our fans to experience and celebrate the brand,” says Jaclyn Park, vice president, marketing, Nissin Foods. “Our work with Paul Frank is a great example. Paul Frank is also a phenomenal brand, known for its fun and quirkiness, and it’s rich in 90's nostalgia. So, the Cup Noodles and Paul Frank collaboration is a mashup of two icons that have both stood the test of time: the unmistakable Julius the Monkey and other Paul Frank characters with the one and only Cup Noodles.”
The collection is available now.
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