Nerds is unleashing a collab with fantasy touchstone game Dungeons & Dragons. The pair is joining forces for the first time ever to launch new, limited-edition Nerds Gummy Clusters and Rainbow Nerds Theater Box packaging, featuring a team of new D&D-inspired Nerds characters.
“Nerds encourages everyone to celebrate how we're all better together, a philosophy shared with the legendary Dungeons & Dragons,” says Joey Rath, brand manager, Nerds Candy, Ferrara. "We're excited for fans to get their hands on this partnership's collectible packaging, unleash their imaginations and embark on a Nerds-themed ‘D&D’ journey while snacking on their favorite candy pieces."
Now through December, fans who purchase Nerds Gummy Clusters or Rainbow Nerds Theater Box D&D packaging can upload their receipt to Nerdscandy.com/dnd to enter the world of Dungeons & Dragons and join an exclusive campaign called Restoring Harmony. After uploading the first receipt, fans will gain access to a single PDF adventure and character sheet that can be run in under an hour by a Dungeon Master and one player taking on the role of a Nerds character starting at level one.
Restoring Harmony features the six Nerds characters, each representing a different type of Nerds personality: Curiosity, Creativity, Spontaneity, Deep Thinking, Logic and Humor. Each will be transformed into Dungeons & Dragons classes.
Uploading more receipts will give access to more Nerds character sheets and adventures and, after all six have been played, fans' seventh upload will unlock the final adventure with the entire party at third level, which concludes the Restoring Harmony story.
"I can personally say my D&D sessions are better together with Nerds candy at the table,” says Shelly Mazzanoble, brand manager, Dungeons & Dragons. “We are thrilled to partner with Nerds on their new packaging and the release of seven custom, mini D&D adventures. The Nerds brand strongly celebrates individuality and the idea that we can be better together, like a D&D party, and we couldn't think of better ally to help spread the importance of those qualities."
Nerds Gummy Clusters and Rainbow Nerds Theater Box D&D packaging will also give fans the chance to win a D&D prize pack through the Restoring Harmony sweepstakes running through December. Fans will qualify for a chance to win several prizes including the D&D Starter Set, D&D Essentials Kit, Player’s Handbook, Monster Manual and Dungeon Master's Guide.