Mtn Dew Flamin’ Hot Becomes Official Drink of Hell (Michigan)

New product celebrates nationwide release in Hell, Michigan.

April 21, 2022

Mountain Dew

Back by overwhelming demand, Mtn Dew Flamin’ Hot has been announced as the Official Drink of Hell, Mich. To celebrate earning the title, Flamin' Hot is traveling to the town of Hell for a one-night-only event, affectionately called To Hell with Mtn Dew Flamin' Hot, on April 30. DEW fans from across the country are invited to join in on the fun with DJ Pauly D.

"When Mtn Dew asked me to go to Hell, I thought they were messing with me,” says DJ Pauly D. “But then I realized they wanted my help to make Hell even hotter with my fire beats. There is no one better to bring the heat. Yeaaahhh buddy!"

Chef and rapper Action Bronson will be on hand to present Mtn Dew Flamin' Hot and Flamin’ Hot snacks in a four-course spicy meets sweet menu.

"I had a blast coming up with these recipes for Mtn Dew Flamin' Hot and, I mean, who else can say they whipped up the finest grub in Hell?" says Bronson.

"When we launched Mtn Dew Flamin' Hot online last year in limited supply, the product sold out in less

than an hour,” says Pat O'Toole, chief marketing officer, Mtn Dew. “Now, we're excited to bring it back to our loyal fans by making it available at retailers nationwide and celebrate as the official drink of Hell, Mich."

Mtn Dew Flamin' Hot is available nationwide at all major retailers and convenience store locations in 20-oz. bottles and 12-oz. cans.