Mountain Dew to Sponsor eSports Team

NORTH AMERICA–PepsiCo. North America has inked an agreement with Immortals, a global eSports organization, which will see Mountain Dew become the group’s first-ever official beverage sponsor.
License Global

April 18, 2018

Mountain Dew to Sponsor eSports Team

To celebrate the new partnership, Mountain Dew and Immortals are planning a series of digital and live activations including original programming on Mountain Dew’s Twitch channel as well as the integration of Immortal’s players into Mountain Dew-branded eSports events including “Dew Tour” and “Mountain Dew League.”

In addition, Mountain Dew, Immortals and Lionsgate (one of Immortals’ major shareholders and a strategic partner) will collaborate on a series of content initiatives and properties including a pilot for an unscripted eSports series inspired by Immortals and its players.

To kick off the sponsorship, Immortals’ “Super Smash Bros.” players Dajuan “Shroomed” McDaniel and Jason “ANTi” Bates, and “Dota 2” player Yong-min “Febby” Kim will stream live on the Mountain Dew Twitch channel through April 19.

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