With brands like Coors Light and Miller Lite, MillerCoors has a portfolio of beer brands across every major industry segment. The company also offers a variety of craft and import brands including Blue Moon and Leinenkugel’s through its Tenth and Blake division.
MillerCoors is banking on licensed merchandise to help elevate the MillerCoors brands with its consumers.
“MillerCoors is looking to rejuvenate its retail licensing program and we believe that by partnering with Brand Licensing Team we can significantly expand and progress our efforts,” says David Lee, licensing director, MillerCoors.
The licensing program will be focused on apparel and accessories, drinkware and social entertainment, food, technology, active lifestyle, home décor and collectibles.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.