Mentos Dives into Italian Swimwear

Perfetti Van Melle and Italian fashion label Yes I Am have teamed up for a new co-branded fashion collection featuring Mentos.

April 6, 2018

Mentos Dives into Italian Swimwear

Mint brand inspires range of men’s swimwear and jackets.

MentosSwimwear.jpg

The limited edition collaboration will highlight the Mentos brand on a line of men’s swimwear–which includes men’s swim trunks and slip mares with varying designs–as well as two windbreaker jackets.

Additionally, the concept store M Collective in Milan, Italy, hosted a launch party for the Yes I Am Mentos collection during Milano Design Week. The swimsuits and jackets were presented by Cristiano Rinaldi, creator of Yes I Am, along with his team and the licensing team from Perfetti Van Melle, in a disco-themed atmosphere with models, music and drinks.

The Yes I am for Mentos collection is now available in selected stores across Italy as well as online at CristianoRinaldi.com.

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