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Mentos Dives into Italian Swimwear

Mentos Dives into Italian Swimwear
Perfetti Van Melle and Italian fashion label Yes I Am have teamed up for a new co-branded fashion collection featuring Mentos.

Mint brand inspires range of men’s swimwear and jackets.

Perfetti Van Melle and Italian fashion label Yes I Am have teamed up for a new co-branded fashion collection featuring Mentos.

The limited edition collaboration will highlight the Mentos brand on a line of men’s swimwear–which includes men’s swim trunks and slip mares with varying designs–as well as two windbreaker jackets.

Additionally, the concept store M Collective in Milan, Italy, hosted a launch party for the Yes I Am Mentos collection during Milano Design Week. The swimsuits and jackets were presented by Cristiano Rinaldi, creator of Yes I Am, along with his team and the licensing team from Perfetti Van Melle, in a disco-themed atmosphere with models, music and drinks.

The Yes I am for Mentos collection is now available in selected stores across Italy as well as online at CristianoRinaldi.com.

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