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LMA Adds Moon Pie Partners

LMA Adds Moon Pie Partners
  Lisa Marks Associates has expanded the licensing program for Chattanooga Bakery’s iconic MoonPie brand.

Lisa Marks Associates has expanded the licensing program for Chattanooga Bakery’s iconic MoonPie brand with new deals in several categories.

Castline is planning a line of collectible MoonPie-branded die-cast vehicles featuring retro MoonPie graphics that will launch this spring; MDI Entertainment, a subsidiary of Scientific Games, will launch a series of instant scratch-off lottery tickets this spring in North America; Desperate Enterprises has released a line of MoonPie tin signs and magnets; and Square One Brands is creating a collection of wall décor.

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