Le Cordon Bleu Cooks Up Licensing Deals

The culinary school Le Cordon Bleu has launched an in-house licensing program, with licensing manager Christine Annechino already closing two deals.

The brand will be featured in a worldwide retail loyalty programs from TCC Global and a line of oven to tableware goods from Swissmar.

"Le Cordon Bleu is the symbol for the best of the best in everything culinary; it sets the standard of excellence in culinary arts," says Annechino.

Le Cordon Bleu currently has more than 48 schools in 20-plus countries, with more than 25,000 students annually.

Product opportunities in the new licensing program include homewares, kitchen tools, gourmet food, publishing, small and large kitchen appliances and media and entertainment.