The cereal brand’s second permanent café will open in Union Square on Dec. 7.
The second iteration of the cereal café, which is five times larger than the original location, will be located at 31 E 17th St. and will feature several new elements–including an open-concept kitchen, allowing guests to watch as cereal creations are being made. It will also allow guests to select items off the menu or create their own combinations at a DIY cereal creation station featuring ingredients from the Union Square farmer’s market.
The concept will also include a revamped cereal-inspired menu, which will continue to offer favorites from the brand’s original Times Square location as well as new creations from yet-to-be-revealed partners.
"We're excited people can experience cereal in new ways all the time at our permanent location, versus other pop-ups which we've seen can quickly come and
Kellogg’s NYC Café will open in Union Square on Dec. 7.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.